Abesi Manyando
4 min readApr 18, 2018

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Freebandz CEO & Rapper, Casino Shares What It Takes To Make it in Hip Hop

Casino by Cam Kirk.

By now it’s safe to say that Casino has become our new favorite rapper. The CEO of Freebandz and Future’s brother has been playing the business background for a while but all of this changed this year as the lyrically talented rapper decided to hijack 2018 with potent deliveries and a venomous aggressive flow.

Nobody’s safe as Casino promises to bury any doubt of his ability and resurrect that street edge that defines Kirkwood’s finest. The rapper and executive with the enormous television personality recently dropped his single “Deal” featuring 21 Savage. If you were impressed with Deal, wait til you hear the rapper’s full body of work on Disrespectful. We had the chance to listen to some of the tracks and we can honestly pre-warn you that this is an album with back to back hits. Casino talked about the business of music and as the CEO of one of the most successful labels in music we had to ask him what it takes for an artist to be successful. Casino shared his perspective as a music executive.

Casino and his brother Future: Spctrm Labs, Auccam : Lloyd B Media

How is this project different from your other work?

“I really took my time with this one,” says Casino. “The energy and vibe is different because we were able to do this whole project in our own studio and I didn’t feel rushed or uncomfortable. I don’t have to worry about people interrupting my sessions or any off/bad energy. I’m home and we have the best full development studio in Atlanta,” said Casino.

The Freebandz studio and office is definitely like something off of an unbelievable HGTV’s special. Future’s immaculate expensive taste and adoration of global arts, culture and Jimi Hendrix is intersected through carefully detailed art deco inspired designs mixed with contemporary textiles. Every room has a theme and makes you feel as if you are on Pluto or a Freebandz orbit that you would never want to leave and this type of feel has elevated Casino’s sound.

Casino has come a long way from Kirkwood: photo c/o www.abesishop.com

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